Stop using “Click Here.” Learn how clear, keyword-focused link text improves SEO, boosts accessibility, and increases conversions across your website.

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Your Website’s Buttons All Say “Click Here”

It’s Hurting Your SEO

Every single link on your site says “Click Here”

Want to learn more? “Click Here”

Download our guide? “Click Here”

Contact Us? “Click Here”

It’s vague, unhelpful, and even Google hates it.

The Generic Link Text Problem

Most websites use the same boring, shallow phrases:

  • Click here
  • Learn more
  • Read more
  • Find out more

None of these tell users or search engines where your link is going

How This Hurts You

Bad for SEO

Google uses link text to understand what pages are about.

“Click here” doesn’t tell Google anything about what you do or what you offer.

“Web design services for restaurants” tells Google exactly what that page offers.

Bad for Users

“Click here to download” download what?

“Learn more” about what?

Vague links make users hesitate, which makes them leave.

Bad for Accessibility

Screen readers navigate by links, reading them out of context.

“Click here, click here, click here.”

User has no idea which link does what.

What Strong Link Text Really Looks Like

Instead of: “Click here to see our services”

Use: “View our web design services”

Instead of: “Download our guide”

Use: “Download the mobile optimization checklist”

Instead of: “Contact us for more info”

Use: “Book a free strategy call”

Make it specific and clear about what exactly happens.

How to Fix Your Links

Describe the destination: Where does the link go? Say it

Naturally include keywords: Link to pricing? Use “pricing” or “website costs” in the text.

Make it action-oriented: Download, View, Book, Request, Get, Start. Not “click” because it’s very basic.

Keep it concise but clear: “Download the website speed guide” is way more effective than “Click here for our comprehensive guide.”

The Final Say

“Click here” is the lazy link that helps nobody and gets you nowhere towards growth

Describe where the link really goes, be specific, and make it clear what users get.

Once you make it clear and concise, you get better accessibility, better SEO, and better conversions

Website full of vague “click here” links? I write clear, strong copy that improves user experience, enhances search rankings, and gets better conversions


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