Everyone Can Tell

People land on your website, thinking everything is fine.

Then they notice:

• Copyright 2022 in the footer
• Latest blog from 18 months ago
• “Opening 2021” on the homepage
• Team photos with former team members who left

Your website’s frozen in time, and it’s ruining your credibility

Why Outdated Websites Are Hurting Your Business

Makes You Look Closed

Old dates everywhere make people question whether you’re really still operating. Customers won’t waste their time contacting a business that might not exist anymore.

Kills Trust

If you can’t maintain your website or effectively update it, why should customers engage with your products or services and trust you with their time?

Neglected site = neglected business

Competitors Win By Default

Their site is current and active with recent dates, while yours is still stuck in 2022.

Guess who’s getting the customers? The one staying up-to-date

Signs Your Website Is Outdated

• Old copyright dates: © 2021, © 2022, © 2023. Fix it now, literally takes 5 seconds
• Stale blog posts: Last post from 18 months ago makes you look inactive.
• Expired announcements: “Events next month!” from 2 years ago.
• Old team members: People who left years ago still on your team page.
• Broken links: Dead social media accounts, deleted pages, moved resources, and links that just don’t work.
• Expired promotions: “Sale 2023!” still visible in 2025.

The Fix: Update or Simplify

Quick Wins

• Update copyright to current year
• Remove old announcements
• Delete expired promotions
• Fix broken links
• Update contact info

Check This Monthly

• Review team photos
• Update offerings
• Add recent testimonials
• Make sure forms still work

Simplify

If you can’t maintain, then simplify. Remove the blog section if you’re not posting, delete news sections if you’re not updating them, and keep only pages you’ll actually maintain.

One current homepage beats ten outdated pages.

Set A Reminder

Check website for outdated content for the first of every month, or get someone to do it for you fast

The Final Take

An outdated website will damage your credibility.

Every old date, broken link, and stale post tells customers that you simply don’t care.

Update your site, or get someone to maintain it. But don’t let it sit frozen in 2022 while you complain about no one contacting you.

Your website should represent your business TODAY, not 3 years ago like a time machine.

Is your website still 2-3 years behind? I’ll update it, fix what’s broken, and set up a maintenance plan so it never looks abandoned again.