Launch It or Remove It

I just visited your site and it looks professional, with a clean design, and a good copy.

Then, I see:

• Blog section: “Coming Soon”
• Resources page: “Coming Soon”
• Shop: “Coming Soon”

You literally launched 8 months ago, and nothing came.

“Coming Soon” doesn’t build anticipation, make people excited, or even create urgency. It’s making you look unprepared, unfinished, and probably embarrassing.

The Problem: Placeholder That Keeps The Same Content Forever

You just launched your site with grand plans:

• A blog thought for leadership
• A resource library for lead generation
• An online shop for products

But you haven’t built any of it yet (probably being lazy, procrastinating, or hopefully just busy). So you scatter “Coming Soon” all over the place.

Now your site has empty promises scattered across multiple pages.

How this Affects Your Credibility (Very)

• Makes you look inactive: “Coming Soon” from 6 months ago signals you don’t care enough. Visitors will assume: “If they can’t figure themselves out in 6 months, why should I buy from them”
• Wastes navigation space: Your menu has links to pages that don’t exist yet. That’s wasted prime real estate
• Breaks user experience: User clicks “Resources” or “Blog”, gets “Coming Soon.” They now know that they’ll experience nothing from you, and they don’t care anymore

When Coming Soon Is Acceptable

Never.

Or the only time it works, when you’re pre-launching something specific with a date: “New course launches December 15th: Join the waitlist”

Include a specific date and actually launch, or don’t even bother.

The Fix: Either Launch or Remove

It’s only two options for every “Coming Soon”

Option 1: Launch it

• If the blog matters, write 3-5 posts and launch it.
• If resources matter, create 2-3 downloadable guides and publish them.
• If the shop matters, add products and open it.

Just launch and expand later, but don’t keep it up here for no reason.

Option 2: Remove it

If you haven’t launched or even built it in 6 months, remove it because you’re too lazy to do it.

• Remove it from the navigation
• Delete it from the placeholder
• Remove any relevant sections (blogs, resource, shop, etc)
• Pretend it never existed

Real Impact: Before & After

Before:

• Navigation: Home | Services | Blog (Coming Soon) | Resources (Coming Soon) | Shop (Coming Soon) | Contact
• User clicks 3 links, gets absolutely nothing, and leaves.

After:

• Navigation: Home | Services | Contact
• User clicks 2 links, gets actual content both times, contacts you, and is actually interested.

The Final Take

“Coming Soon” is just a promise that you can’t keep.

Every placeholder page chips away at your credibility, every empty section makes you look unfinished.

Launch with what you have if it’s working, add more features when they’re ready, and most importantly stop making promises you can’t keep.

A small website that’s complete will always win over a large one that’s half-built (and misleading) every time.

Need help finishing your website or removing the parts that aren’t working? I build complete, functional sites and note placeholder pages.